Synthesis. The Management of Public Relations within Central Public Institutions


Keywords:  public relations, communication, strategy, management, crisis, organizational culture


The article presents a very brief description of what public relations in general and what making public relations in a state institution means. We all agree that besides regulations, beliefs and personal or social values, public institutions are determining for our lives. Unfortunately domestic public institutions lack positive reputation in collective perception and one of the most important reasons is the improper communication. This is why public managers need to know at least basic things about public relations, crisis communication, organizational culture and strategic planning.